Apple TV+ has raised its monthly price to $14.99 and the annual plan to $119, with the changes effective immediately for current subscribers ahead of the next billing cycle.

Despite consumer pushback, Apple is expected to unveil new iPhone models at an event on September 9, potentially including its first foldable iPhone.

Apple TV+ continues to emphasize premium, original content as a differentiator, with hits like Ted Lasso and Severance remaining anchors amid the price change.

The platform’s originals include Shrinking, The Studio, and Severance, along with notable films such as CODA and the 2025 sports title F1.

Apple’s CFO noted the quarterly impact from the absence of a high-grossing theatrical release, such as F1, on results.

Reuters estimates place Apple TV+ around 60 million subscribers, still behind Netflix but closer to Peacock and Paramount+ in scale.

Apple does not offer an ad-supported tier, unlike several competitors.

The service remains home to popular shows like Ted Lasso, Severance, Widow’s Bay, and Dark Matter, sustaining the catalog despite price increases.

Apple TV+ has expanded rights, now including Formula One races in the U.S., plus MLB and MLS programming.

Broader entertainment news includes Ridley Scott’s new Alien film with Michael Fassbender’s android, and Apple TV+’s crime drama 12 12 12 with details on cast and release.

Overall, the report blends streaming pricing moves with content and hardware announcements shaping the home entertainment landscape.

Apple justifies the price hike by pointing to ongoing high-value originals like Ted Lasso, Severance, Shrinking, and F1 as reasons for investment.