California DMV Halts Tesla 'Autopilot' Claims; Pushes for Clearer Marketing Amid Safety Concerns

February 18, 2026
California DMV Halts Tesla 'Autopilot' Claims; Pushes for Clearer Marketing Amid Safety Concerns
  • New actions from California’s DMV require Tesla to stop using the term Autopilot in marketing to avoid a suspension, after regulators found the claims misleading about autonomous capabilities.

  • California, the nation’s largest auto market and a crucial hub for EV adoption, makes continued Tesla sales there particularly significant.

  • Tesla had already discontinued Autopilot in January and has increasingly labeled systems as Full Self-Driving (Supervised) to indicate supervision is still required.

  • The article emphasizes regulatory risk and Tesla’s compliance steps rather than broader policy debates.

  • Tesla did not comment immediately on the changes; reporting from outlets like CNET and Electrek is cited to detail developments.

  • FSD has shifted to a subscription model at $99 per month, after ending a prior $8,000 one-time fee, with potential price changes as capabilities expand.

  • Tesla’s stock moved modestly after the ruling, reflecting investor scrutiny amid weaker U.S. EV incentives and rising competition.

  • The article was updated on February 18, 2026, at 8:25 AM Pacific time.

  • Recent legal context includes a Miami jury verdict against Tesla for a fatal crash involving Autopilot and shareholder lawsuits over robotaxi claims.

  • Consumer Reports ranked Tesla’s driver-assistance eighth among peers, criticizing that it isn’t as capable as some consumers expect.

  • NHTSA filings show five robotaxi-related crashes in December and January for Tesla, roughly four times the rate of a typical human driver, signaling ongoing safety challenges.

  • The piece notes the marketing terminology around driver-assistance features and frames it within the broader legal and regulatory context.

Summary based on 10 sources


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