Sky’s Ultimate bundle expands to include HBO Max, Disney+, and Hayu alongside Sky Entertainment and Netflix for £24 per month, and now covers Sky Stream, Sky Glass, and Sky Q, with Sky+ customers receiving HBO Max and Hayu added to Sky TV.

From March 26, HBO Max Basic with Ads will be bundled with Sky’s NOW Entertainment at no extra cost for existing customers and integrated into NOW at £6.99/month.

Disney’s push to globalize Disney+ continues with new partnerships in multiple regions as part of a broader strategy.

Disney reports profitability in 2024 for its streaming services and targets around 10% operating margins in its entertainment streaming unit.

The update leverages extended content access from Disney and Warner Bros. Discovery partnerships to broaden Sky TV’s content options.

Netflix and HBO Max are also expanding internationally, with Disney aiming to grow local-language content and international subscriptions under new leadership.

Sky customers will gain access to Disney classics and franchises, including Lilo & Stitch, Marvel films, Grey’s Anatomy, and The Simpsons.

A new linear movie channel called Disney Cinema will be introduced on Sky’s paid-TV network.

Sky signs a multi-year distribution deal with Disney to expand streaming integrations and to bring Disney+ content into Sky’s platform, including Disney+ Standard with Ads in eligible Sky packages next month.

Sky’s plan emphasizes an integrated viewing experience, with Sky OS embedding streaming apps on the homepage and features like Top Picks, Continue Watching, Playlists, and voice control, as described by Sophia Ahmad, Sky’s chief consumer officer.

Different service tiers and eligibility rules apply across Sky’s various platforms, affecting which services are included and whether Netflix is bundled.