Instagram officially launches an app on Apple TV, expanding beyond iPhone and iPad to TV platforms.

The rollout began with a beta focused on Reels and live streams last December, with broader updates by June adding support for Fire TV, Samsung Smart TV, and Google TV.

Meta is exploring longer-form content, episodic videos, live streaming, and potential subscriptions, positioning Instagram to compete more directly with YouTube as it leans into streaming and TV integration.

Region availability remains unclear in the listing, so features may vary by country.

Terrence O'Brien of The Verge is credited for the piece.

Meta is gathering user feedback to refine the TV experience, indicating ongoing development and iteration for television viewing.

Key TV features include Channels for watching with others, casting Reels from phone to TV (Google TV and Fire TV), Stories on the big screen, and a dedicated horizontal video experience for TV.

The move aligns with Meta’s broader strategy to promote Reels across its apps and influence feed and Reels recommendations on Facebook.

The app enables watching creators’ content, discovering videos, resuming across devices, and supports Watch Together viewing.

The Apple TV version centers on Reels with a home screen featuring a Stories row, a For You grid, and a left navigation rail; interactions include like, comment, repost, share, and friend-reaction avatars.

The app appears designed for shared living-room viewing with full-screen reel playback rather than solo scrolling.

Context: The information comes from an Apple TV listing and Meta’s June 2026 communications, with feature completeness evolving by publication.