Instagram has released an official Apple TV app on tvOS 26.0 and later, bringing Reels, longer videos, and live shows to TV screens.

Meta began expanding TV support earlier by testing on Amazon Fire TV in December 2025 and Google TV in February 2026, with Samsung TVs expected to follow in June 2026.

The move to broaden TV app platforms aligns with Meta’s strategy to emphasize long-form and episodic content, capture a growing market for vertical long-form drama, and enable shared living-room viewing with family and friends.

There was no formal press release noted; reporting references the release with minimal fanfare.

The article is written by Sofia Elizabella Wyci?blik-Wilson, a journalist with a tech-writing and LGBTQ+ advocacy background.

Region availability is unclear in the listing, so some features may vary by country.

Context notes indicate the information reflects an Apple TV listing and Meta’s June 2026 communications, with feature completeness evolving as of publication.

Meta is still gathering feedback to refine the TV experience, indicating ongoing development for television viewing.

Readers are invited to share plans to install on Apple TV and to follow updates from Appleosophy and Pururaj Dutta, the article’s author.

The piece credits Terrence O'Brien and his Verge background for attribution.

This move fits Meta’s broader strategy to promote Reels across its apps, including updates to feed and Reels recommendations on Facebook.

Key features include Channels for watching with others, casting Reels from phone to TV on Google TV and Fire TV, Stories on the big screen, and a dedicated horizontal TV viewing experience.