The story centers on the launch of the iPhone 18 Pro, with multiple carriers rolling out preorder programs sizable enough to draw both new and existing customers.

Verizon has opened preorders for the iPhone 18 Pro and iPhone 18 Pro Max, offering two promotional paths for customers.

T-Mobile has begun preorders for the iPhone 18 Pro and Pro Max, featuring notable discounts and two primary routes to claim the deal for new and existing customers.

Savings from these promotions are delivered as monthly credits spread over a 36-month payment plan.

While devices can appear effectively free under certain terms, customers will incur additional monthly charges to add the necessary accessory lines.

Trade-in rebates are in line with industry norms, but the new-customer offer stands out for not requiring a trade-in.

Verizon’s first promotion offers up to a $1,200 trade-in rebate when enrolling a line on the MyPlan Unlimited, a figure that tops the prior maximum by $100.

Authorship is attributed to Joseph Green, Mashable’s Global Shopping Editor, with context on his coverage scope.

To maximize value, customers are encouraged to remain on T-Mobile’s top data tier for the full 36 months.

There are two ways to claim the deal: switch to T-Mobile and bring a number, or trade in a qualifying phone on an Experience Beyond plan.

Existing customers can receive a trade-in rebate up to $1,200 when tied to a qualifying plan on Experience Beyond 2.0 or Go5G Next.

A second option, the Simplicity Pro plan, charges $80 per month for both the plan and the iPhone 18 Pro, with a $50 monthly device payment and a $30 monthly plan, and does not require a trade-in but allows an upgrade later.