Apple’s iPhone 18 lineup, including the Ultra and Pro models, is poised for a September unveiling, with leaks outlining design, tech, and pricing details.

Three pricing scenarios are under consideration: keeping Pro prices steady with a Fold near $2,000, a moderate increase across models, or a larger hike with higher splits between Pro, Pro Max, and Fold.

Manufacturing and market signals suggest the foldable Ultra could start between $2,099 and $2,299, while standard iPhone 18 and lower-cost variants may arrive in early 2027, hinting at a split release schedule.

Hardware updates center on a 2nm A20 Pro processor from TSMC, 12GB of RAM, and a 6.9-inch OLED display with a smaller front camera/Dynamic Island cutout, plus a large battery for Pro Max.

The A20 Pro chip on a 2nm process, plus a redesigned Dynamic Island and a 48MP main sensor with variable aperture on the Pro Max, are key camera and performance upgrades.

Exterior design includes a titanium frame and new color options such as Dark Cherry, Sky Blue, and Pure Black, alongside standard Silver and Gray.

Sources bolster credibility through case production and supply-chain insiders, with reference material including a Max Tech video for deeper context.

Rationale for moderating prices includes a stronger launch, competitive positioning against pricier rivals, and ecosystem revenue growth from Services beyond hardware.

Analyst notes suggest Ultra-level silicon could power a portable Mac in the future, signaling a major engineering shift and potential performance gaps vs. current MacBook Pro lines.

Manufacturing leaks align with the design and features, with case makers corroborating the pill-shaped cutout, new Pro colors, and overall readiness for launch.

The iPhone 18 display is expected to be 6.9 inches with 120Hz ProMotion, with a slightly thicker chassis to accommodate hardware changes.

Speculation centers on a smaller Dynamic Island on Pro models, potentially moving some Face ID components under the display to free up screen space.