Experts note that while some autumn releases (MacBook Ultra, M6 devices, OLED iPad mini) could arrive in October, the Sept. 9 event still holds potential for surprises.

At the September 9 event, Apple is expected to unveil six or more new products, including the iPhone 18 series, Apple Watch models, and AirPods 5, signaling a major product push this year.

The iPhone 18 lineup is highlighted by the iPhone 18 Pro and iPhone 18 Pro Max, items that will mark the company’s first major product show under the new CEO’s leadership.

The Apple Watch refresh is anticipated with the Series 12, potentially bringing a premium ceramic option, new bands, and health features, though a full redesign is unlikely.

Updates may also include Apple Watch Ultra 4 alongside Series 12, featuring faster chips and enhanced health sensors, with Series 12 possibly getting an improved S-class chip and always-on heart rate capability.

A Home product lineup could include a 7-inch HomePad or HomePod Touch with a display, plus candidates like HomePod mini 2 and a next-gen Apple TV 4K with better chips and Siri AI.

The iPhone 18 Pro and Pro Max are expected to sport a next-generation A20 Pro chip, upgraded cameras, new colors, a smaller Dynamic Island, and notably longer battery life on the Pro Max.

Hardware upgrades for the Pro models may include larger batteries, a reduced Dynamic Island footprint, a variable-aperture camera system, and new color options such as a dark cherry purple.

AirPods 5 is anticipated, likely with a new chip and additional health sensors, while camera-equipped AirPods are unlikely this year, with potential camera features pushed to 2027.

The iPhone Ultra is spotlighted as a potential foldable iPhone and could serve as a centerpiece alongside the iPhone 18 lineup, signaling a foldable direction for Apple.

Beyond the iPhone 18, several other announcements are expected at the keynote, indicating a broad product year for Apple.

Pricing and availability details are expected for the new devices, with the Pro models possibly priced higher than last year and firm release dates provided for all unveiled products.