Apple will host a September 9 keynote at 10 a.m. Pacific Time in the Steve Jobs Theater, where the iPhone 18 Pro, iPhone 18 Pro Max, and a foldable iPhone are expected to be announced along with the Apple Watch Series 12 and Apple Watch Ultra 4, with AirPods potentially new.

The iPhone 18 Pro and iPhone 18 Pro Max are slated for unveiling at the September 9 event, which will mark the company’s first major product presentation under the new CEO.

Executives anticipate six or more new products at the event, including the iPhone 18 lineup, Apple Watch updates, and AirPods 5.

iOS 27 is expected to ship with the new iPhones, with a general release target around mid-September, subject to change.

Pre-orders may shift to the early hours of Saturday, September 12, at 12:00 a.m. Pacific Time, due to the September 11 anniversary.

A new generation of AirPods is anticipated, likely with an updated chip and extra health sensors, while camera-equipped AirPods are not expected this year.

AirPods 5 is expected to be unveiled, possibly offering standard and ANC variants with a new chip; cameras on AirPods are unlikely this year.

Apple Watch Series 12 is expected to refresh the lineup, potentially reintroducing a premium ceramic case option and health-focused features, with a major redesign unlikely.

Updates may include Apple Watch Ultra 4 and Series 12, featuring upgraded chips and enhanced health features; Ultra 4 could gain new sensors and design tweaks.

First reviews of the iPhone 18 Pro are anticipated around September 15, with possible one-day delays depending on embargo timing and access.

Retail release is strongest expected for Friday, September 18, with timing for the foldable model still uncertain.

The iPhone 18 Pro and Pro Max are expected to include a next-generation A20 Pro chip, improved cameras, larger batteries, a smaller Dynamic Island, new colors like dark cherry purple, and potentially the longest battery life yet.