Apple is set to unveil its first foldable iPhone Ultra alongside updates to the iPhone 18 Pro/Pro Max, plus new Apple Watch Series 12 and Ultra 4th Generation, and the iOS 27 software at an in-person launch.

The invitation hints at display innovations and new color options, with the term shine suggesting camera enhancements such as a variable aperture feature.

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The event is framed as a pivotal moment for Apple, potentially reshaping consumer technology and how devices connect within the ecosystem.

Apple has announced a launch titled Surprise and Shine, scheduled for September 9 at 10:00 a.m. PT at the Steve Jobs Theater in Apple Park, Cupertino.

iOS 27 is expected to offer deeper ecosystem integration, enhanced customization, and stronger privacy, with a release candidate after the event and a full rollout mid-September.

The Foldable iPhone Ultra is positioned as Apple’s entrance into foldables, emphasizing durability, portability, and a new hinge design.

iPhone 18 Pro/Pro Max may feature a variable or mechanical camera aperture and expanded color options, including sky blue, black, dark cherry, and silver.

Updates to Apple Watch Series 12 and Ultra 4th Gen aim to improve health tracking, battery life, durability, and GPS for outdoor use.