Apple is expected to unveil the iPhone 18 Pro, iPhone 18 Pro Max, and a foldable iPhone potentially branded as iPhone Ultra, alongside Apple Watch Series 12 with a ceramic case option, faster chips, longer battery life, and improved fitness tracking.

Leadership changes headline the event, with John Ternus taking on the CEO role starting September 1, 2026, marking his leadership debut as Apple previews release timelines for iOS 27, iPadOS 27, macOS Golden Gate, and updates across Apple Watch and related devices.

Reuters and ANI contributed reporting for the coverage.

MacRumors posts and timelines from Joe Rossignol are referenced as related rumor coverage.

YouTube viewers can enable a Notify me option for the livestream, with a countdown shown if location data is available.

For Greek audiences, the livestream begins in the evening at 20:00 Greek Time and runs about 90 minutes, with coverage available in multiple formats.

Pre-orders typically follow soon after the event, with carrier subsidies and EMI options influencing demand in markets like India.

MacRumors will provide full event coverage on MacRumors.com and via the MacRumorsLive X account for those unable to watch live.

Regulatory and market dynamics heighten the September timing, including EU interoperability rules and data-localization changes in India, with a tighter window between announcement and availability.

Apple’s recent product cadence shows activity in Macs as preludes to a dynamic fall season, with emphasis on event timing and live coverage.

Rumors around the Ultra model’s release timing remain uncertain, ranging from an immediate launch to a later rollout.

Sources cited include Apple, X, New York Times, Apple Insider, Notebookcheck, and 9TO5Mac.