Apple is launching a new Ultra lineup positioned above the Pro tier, designed to deliver premium, innovative devices across iPhone, Mac, and AirPods.

The Ultra family reportedly includes iPhone Ultra, MacBook Ultra, and AirPods Ultra, emphasizing high-end materials, performance, and exclusivity to appeal to affluent, loyal customers.

Overall, the Ultra lineup aims to redefine expectations for premium technology and reinforce Apple’s leadership in innovation and design.

The iPhone Ultra is rumored to be Apple’s first foldable phone, featuring a book-style design with a 5.5-inch external display and a 7.8-inch internal display, a crease-free screen, and the A20 Pro chipset running iOS 27 for multitasking.

MacBook Ultra allegedly includes an OLED display, touchscreen functionality, a potential dynamic island replacement for the notch, Face ID, and always-connected data via a C2 modem, with tighter integration between macOS and iPadOS.

Beyond these devices, Apple is said to expand Ultra to a foldable iPad with a large internal display, higher-end iMacs and Mac Studios, and a Watch Ultra 4 with new health features and premium materials.

AirPods Ultra is expected to bring advanced features such as Siri integration, infrared cameras for improved spatial audio, and perhaps a display on the charging case for quick access to notifications and controls.

The Ultra launch coincides with a leadership transition at Apple, with John Turnis taking over as the new head guiding the rollout, starting with the iPhone keynote.