Apple is pushing to expand its services portfolio and accelerate AI initiatives across devices and operations, signaling a broader, AI-driven transformation.

Under John Ternus’s leadership, Apple aims to roll out about ten new product categories, with a foldable iPhone slated for release in September as a flagship addition.

The company’s strategic roadmap centers on a leadership transition aligned with ambitious product and service expansions, culminating in a foldable iPhone launch this fall.

Over the coming years, Apple plans to introduce up to ten new product categories, including the foldable iPhone (potentially branded as iPhone Fold or iPhone Ultra) as a major centerpiece.

Realizing the vision hinges on integrating multi-modal AI into devices, with AirPods rumored to gain a camera-equipped variant to enhance health monitoring and environmental awareness, leveraging AI capabilities akin to Visual Intelligence concepts.

Access to detailed analysis is limited to subscribers, as the Power On briefing remains paywalled.

Recent highlights include a revamped Siri interface and a WWDC 2026 teaser, fueling expectations for forthcoming software and hardware updates.

Apple’s AI revival efforts involve collaboration with Google to leverage Gemini, and benchmarks point to AI-enabled wearables and cameras from other companies.

AI development challenges have slowed progress on several planned products, contributing to a historically ambitious but risky lineup under Ternus’s leadership.

Beyond wearables, Apple’s transformative roadmap encompasses smart home hubs, tabletop robotics, security gear, a next-generation MacBook Pro with OLED and touch-screen, a foldable iPad, smart glasses, and a wearable AI pendant.

John Ternus’s ascent to CEO signals a potentially aggressive hardware push, while Tim Cook shifts to chairman, preserving strategic direction.

Ternus has emphasized AI and services in internal discussions, highlighting a company-wide push to embed AI across hardware, software, and services.