Tech Giants Hike Prices: Microsoft and Samsung Raise Costs Amid Market Shifts
April 14, 2026
Microsoft has raised prices across its Surface laptop and tablet lineup due to higher memory and component costs, with the new prices reflected on the Microsoft Store.
Samsung has lifted prices on several Galaxy models, notably the Fold 7 1TB and 512GB variants by $80 each, while the 256GB model remains at $1,999.99, and similar hikes are expected for the Galaxy S25 Edge in Korea.
Examples of the price trend include the Surface Pro 13-inch climbing from 999 to 1,499 over two years, illustrating a broader $500 rise for top Surface configurations like the Surface Laptop 15 now priced at about $3,649.
The piece situates these moves within wider market dynamics, noting competition from Chromebooks in education and potential Apple strategies to optimize RAM-heavy configurations.
Historical context references Samsung’s past price cuts and suggests a shifting consumer expectation for discounts as prices rise.
Industry observer Omdia urges vendors to defend margins by tightening portfolios, pursuing higher-value opportunities, and strengthening brand and channel execution.
Counterpoint Research notes Apple leading among top handset sellers while Samsung’s Galaxy A56 remains the leading Android model, highlighting competitive pressures.
Practical takeaways include acting on favorable deals now, maintaining device value through good condition, and considering refurbished options, with Google’s expanded refurbished program cited as an example.
The MacBook Neo is presented as a compelling option for those switching from Windows or Chromebooks, due to better long-term value from price stability and performance.
Overall, Samsung’s tablet lineup faces broad price increases, encouraging consumers to reassess value and watch for discounts on older stock.
The article notes there was no immediate comment from Samsung; price tracking is attributed to outlets like CNET and retailers such as Best Buy.
Affiliate disclosures are included, with links to Apple products and accessories as part of the article’s format.
Summary based on 13 sources
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Sources

Mashable • Apr 14, 2026
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Ars Technica • Apr 14, 2026
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Gizmodo • Apr 14, 2026
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9to5Mac • Apr 14, 2026
Microsoft Surface price hikes the latest reason to buy a MacBook Neo