Sony Unveils 2026 BRAVIA Lineup: Cutting-Edge TVs and Theater Systems Redefine Home Entertainment

March 25, 2026
Sony Unveils 2026 BRAVIA Lineup: Cutting-Edge TVs and Theater Systems Redefine Home Entertainment
  • Sony expands its BRAVIA Theater lineup for 2026 with Theater Bar 5 and Bar 7, Sub 7, Sub 8, Sub 9, Rear 9 add-ons, and BRAVIA 3 II TV to form a cohesive home theater ecosystem, with Bar 5 and Bar 7 priced at $350 and $870 respectively and both supporting Dolby Atmos and DTS:X.

  • The Theater Bar 5 is a 3.1-channel soundbar paired with a wireless subwoofer, while Bar 7 is a premium single-bar option boasting nine speaker units, both integrating with Bravia TV menus and Sony upmixing technologies like S-Force Pro, Front Surround, and Vertical Surround Engine.

  • Optional expansion ecosystem includes the Bravia Theater Sub 8 and Sub 9, plus Rear 9 speakers with 80mm up-firing drivers to enhance spatial sound for a fuller home theater experience.

  • The BRAVIA 3 II lineup adds a broader TV and sound system integration, incorporating Google TV with Gemini support and an updated Inclusive Remote for easier control.

  • Bravia 3 II includes redesigned Remote Control 4 with accessibility-focused buttons and improved tactile navigation.

  • Regional release differences are noted, with readers directed to Forbes for potential future announcements.

  • Bravia 2 II is an entry-level 4K TV with Dolby Atmos/DTS:X, HDR, Google TV, a 60Hz panel, no Dolby Vision, and 2x10W speakers; available in multiple sizes with broader deployment in Europe and the U.S.

  • Sony signals potential strategic changes, including a possible shift away from domestic TV production due to a TCL joint-venture agreement, with uncertainties about future OLED models like the Bravia 5 II.

  • All new wireless add-ons are available for preorder; Bravia 2 II pre-orders begin May 13 in the U.K. and Europe, while Bravia 3 II pre-orders start May 13 in Europe (excluding the U.K.).

  • The lineup leverages Google TV with Gemini support and an updated Inclusive Remote to improve usability and integration with BRAVIA Theater products.

  • Bravia 3 II LED TVs scale up to 100 inches, support Dolby Vision, Dolby Atmos, DTS:X, and 4K120 with four HDMI 2.1 ports, powered by Sony XR Processor and XR Triluminos Pro.

  • The 3 II series positions as a mid-tier option with XR processing and full-bracket BRAVIA Theater scalability, though UK release is pending due to local app issues.

Summary based on 4 sources


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