Sony Unveils 2026 BRAVIA Lineup: Cutting-Edge TVs and Theater Systems Redefine Home Entertainment
March 25, 2026
Sony expands its BRAVIA Theater lineup for 2026 with Theater Bar 5 and Bar 7, Sub 7, Sub 8, Sub 9, Rear 9 add-ons, and BRAVIA 3 II TV to form a cohesive home theater ecosystem, with Bar 5 and Bar 7 priced at $350 and $870 respectively and both supporting Dolby Atmos and DTS:X.
The Theater Bar 5 is a 3.1-channel soundbar paired with a wireless subwoofer, while Bar 7 is a premium single-bar option boasting nine speaker units, both integrating with Bravia TV menus and Sony upmixing technologies like S-Force Pro, Front Surround, and Vertical Surround Engine.
Optional expansion ecosystem includes the Bravia Theater Sub 8 and Sub 9, plus Rear 9 speakers with 80mm up-firing drivers to enhance spatial sound for a fuller home theater experience.
The BRAVIA 3 II lineup adds a broader TV and sound system integration, incorporating Google TV with Gemini support and an updated Inclusive Remote for easier control.
Bravia 3 II includes redesigned Remote Control 4 with accessibility-focused buttons and improved tactile navigation.
Regional release differences are noted, with readers directed to Forbes for potential future announcements.
Bravia 2 II is an entry-level 4K TV with Dolby Atmos/DTS:X, HDR, Google TV, a 60Hz panel, no Dolby Vision, and 2x10W speakers; available in multiple sizes with broader deployment in Europe and the U.S.
Sony signals potential strategic changes, including a possible shift away from domestic TV production due to a TCL joint-venture agreement, with uncertainties about future OLED models like the Bravia 5 II.
All new wireless add-ons are available for preorder; Bravia 2 II pre-orders begin May 13 in the U.K. and Europe, while Bravia 3 II pre-orders start May 13 in Europe (excluding the U.K.).
The lineup leverages Google TV with Gemini support and an updated Inclusive Remote to improve usability and integration with BRAVIA Theater products.
Bravia 3 II LED TVs scale up to 100 inches, support Dolby Vision, Dolby Atmos, DTS:X, and 4K120 with four HDMI 2.1 ports, powered by Sony XR Processor and XR Triluminos Pro.
The 3 II series positions as a mid-tier option with XR processing and full-bracket BRAVIA Theater scalability, though UK release is pending due to local app issues.
Summary based on 4 sources
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Sources

Forbes • Mar 25, 2026
Sony Unveils New Bravia TVs, Home Theater Speakers And Soundbars
CNET • Mar 25, 2026
Sony's 2026 Soundbars and TVs Embrace Dolby Atmos Support
Popular Science • Mar 25, 2026
Sony expands BRAVIA Theater lineup for 2026 with new bars, subs, surrounds, and a screen