Apple Unveils M5 MacBook Pro, iPhone 17e, and More: Next-Gen Performance and Features

March 13, 2026
Apple Unveils M5 MacBook Pro, iPhone 17e, and More: Next-Gen Performance and Features
  • Apple refreshes the MacBook Pro lineup with the M5 Pro and M5 Max, introducing a redesigned CPU and a next‑gen GPU featuring Neural Accelerators, delivering up to four times the AI performance of the previous generation and up to eight times versus M1.

  • The new Pro and Max chips use Fusion Architecture, include an 18-core CPU with six high‑performance super cores and twelve performance cores, and offer up to a 40‑core GPU on the M5 Max with Neural Accelerators, plus built‑in Thunderbolt 5 controllers and a media‑accelerating Media Engine.

  • Storage starts at 1TB for the M5 Pro and 2TB for the M5 Max, with features like Wi‑Fi 7, Bluetooth 6, HDMI up to 8K, an SDXC slot, MagSafe 3, a 12MP Center Stage camera, studio‑quality mics, and a six‑speaker Spatial Audio system.

  • Meanwhile, the MacBook Air receives a major update to the M5 chip, bringing a 10-core CPU, improved GPU with Neural Accelerators, and up to four times AI performance versus the M4, with up to 9.5x over M1; storage starts at 512GB and scales to 4TB.

  • Apple also introduces the iPhone 17e as a more affordable option in the iPhone 17 lineup, powered by the A19 chip built on a 3nm process, featuring a 6-core CPU, 4‑core GPU with Neural Accelerators, and a 48MP Fusion camera capable of 4K Dolby Vision video.

  • The lineup expands further with the MacBook Neo, the most affordable MacBook, boasting a 13‑inch Liquid Retina display, A18 Pro chip, up to 16 hours of battery life, two USB‑C ports, Wi‑Fi 6E, Bluetooth 6, macOS Tahoe, and weight around 2.7 pounds in four colors.

  • Apple’s Studio Display family grows with the Studio Display and Studio Display XDR: 27‑inch 5K Retina panels, Studio’s 14M+ pixel standard model, 600 nits brightness, 12MP Center Stage camera, Desk View, a six‑mic array, and Spatial Audio; the Studio Display XDR adds mini‑LED backlighting, 2,000 local dimming zones, up to 2000 nits HDR, 120Hz Adaptive Sync, and Thunderbolt 5 connectivity.

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All the big Apple announcements you missed

Lifestyle Asia Hong Kong • Mar 13, 2026

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