Bumble unveiled an AI dating assistant called Bee that learns users’ values, relationship goals, communication style, lifestyle, and dating intentions through private chats to help surface more relevant matches.

The company plans to test removing the traditional swipe in select markets, potentially replacing it with chapter-based profiles that reveal multiple facets of a user’s life story.

A Dates beta is set to launch soon, with future iterations expected to include date suggestions and anonymous feedback, following earlier AI features like Profile Guidance and Photo Feedback.

Bumble has tumbled about 90% from its 2021 IPO peak, underscoring a substantial long-term share-price decline before this rally.

In the latest quarter, Bumble posted better-than-expected results with revenue of $224.2 million and average revenue per paying user rising to $22.20, helping drive a stock rebound.

Shares jumped more than 30% after the company beat quarterly revenue estimates.

The piece situates Bee within the broader AI surge, noting investors often reward AI announcements, though skepticism remains about Bee’s true effectiveness.

Earnings and product strategy are viewed through the lens of investor focus on user retention and AI-enhanced features.

Bumble rolled out an AI-powered app overhaul aimed at re-engaging former users and boosting engagement and monetization.

The AI-driven revamp is framed as a strategic push to lure back users and improve overall engagement and monetization.

Bumble plans to rebuild growth around product and technology, including a cloud-native tech stack launch in Q2 due to dissatisfaction with legacy tech and the dating app landscape.

Founder Whitney Wolfe Herd discusses burnout with dating apps and presents Bumble 2.0 as a chapter-based structure intended to tell authentic stories and foster deeper understanding.