Apple TV Expands on Roku: Now a Premium Add-On with Seamless Access and Sports Highlights
March 4, 2026
Apple TV has long been available on Roku, and under the new setup it will be accessible through both the standalone Apple TV app and Roku account integration.
Roku is adding Apple TV as a Premium Subscription add‑on in The Roku Channel, enabling direct subscriptions within Roku’s platform.
The timing aligns with Apple TV’s MLB season return and the start of Formula 1 season on the service, while continuing collaborations like the Netflix deal for Formula 1: Drive to Survive.
This move mirrors prior partnerships (such as Apple TV with Prime Video) and aims to grow subscriptions by expanding access and convenience for viewers.
Pricing for Apple TV on The Roku Channel in the US is $13 per month or $99 per year, with a seven‑day free trial for eligible customers.
Roku highlights a seamless viewing experience with single sign‑on across devices to access Apple TV and other subscriptions.
Customers can sign up on compatible Roku devices or via go.roku.com/appletv, with the service integrated into Roku’s catalog of over 70 streaming services.
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