Apple TV Expands on Roku: Now a Premium Add-On with Seamless Access and Sports Highlights

March 4, 2026
Apple TV Expands on Roku: Now a Premium Add-On with Seamless Access and Sports Highlights
  • Apple TV has long been available on Roku, and under the new setup it will be accessible through both the standalone Apple TV app and Roku account integration.

  • Roku is adding Apple TV as a Premium Subscription add‑on in The Roku Channel, enabling direct subscriptions within Roku’s platform.

  • The timing aligns with Apple TV’s MLB season return and the start of Formula 1 season on the service, while continuing collaborations like the Netflix deal for Formula 1: Drive to Survive.

  • This move mirrors prior partnerships (such as Apple TV with Prime Video) and aims to grow subscriptions by expanding access and convenience for viewers.

  • Pricing for Apple TV on The Roku Channel in the US is $13 per month or $99 per year, with a seven‑day free trial for eligible customers.

  • Roku highlights a seamless viewing experience with single sign‑on across devices to access Apple TV and other subscriptions.

  • Customers can sign up on compatible Roku devices or via go.roku.com/appletv, with the service integrated into Roku’s catalog of over 70 streaming services.

Summary based on 1 source


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