Tesla expands xAI's Grok AI across nine European markets, including the UK and eight others, embedding real-time Q&A and navigation to sharpen in-car experiences amid pressure from Mercedes-Benz and BYD.

In Europe, Grok will be integrated into Tesla’s in-car infotainment, with activation via the App Launcher or steering wheel mic and a focus on navigation commands in English, with broader language support planned for future updates.

The Grok rollout remains in beta, English-only for now, with a limited feature set and ongoing regulatory scrutiny that affects rollout pace and capabilities.

GDPR-era regulatory and privacy considerations are central, including data localization, transparency, and protecting user interactions that are not tied to specific drivers or vehicles.

Grok has faced regulatory probes in multiple regions over explicit-image generation and safety safeguards, including concerns about minor access within Tesla vehicles.

Grok activation is designed to be seamless and primarily supports navigation-focused commands in English, with plans to expand language support later.

Grok offers voice-activated interactions and customizable personas (e.g., Storyteller, Unhinged) but remains beta, lacking climate or media controls and relying on Premium Connectivity or WiFi.

The European rollout uses software version 2026.2.6, prioritizing the UK, Germany, France, and Italy to reclaim market share after a 27% drop in 2025 EV sales.

Safety and distraction concerns persist, with experts urging practical evaluations of Grok’s impact on driving behavior.

Future updates are expected to add more languages (German, French, Spanish, Italian) and deeper vehicle-system integration, potentially including climate and media controls.

Tesla has not publicly commented on limitations relating to minors or output moderation within Grok in vehicles.

The push toward in-car AI mirrors a broader industry trend, with other automakers like Volvo pursuing similar chatbot integrations.