Amazon Ads UK Managing Director explains that the new AI tool makes high-quality strategic creative support affordable and accessible for advertisers and agencies of all sizes by breaking down cost and time barriers.

The service rolls out across the United States, United Kingdom, France, Germany, and Spain, and runs on AWS with foundation models from Amazon Bedrock, including Amazon Nova and Anthropic Claude.

It handles image and video generation, voiceovers, music, storyboarding, ad delivery, and begins with initial product and audience research to provide essential context.

The tool promises major cost and time savings, delivering finished ad campaigns in hours at no extra cost versus traditional timelines of weeks and substantial expense.

Amazon has launched an AI-based Creative Agent within Creative Studio to manage end-to-end creation of Amazon Ads for businesses.

Creative Agent uses Amazon's retail insights and customer shopping signals to inform ad development, aiming to bring enterprise-level capabilities to small and medium-sized businesses.