Hard Rock Bet expands its esports portfolio by launching eFootball through a partnership with SIS, building on existing eSoccer and eBasketball offerings.

The H2HGGL eFootball product features professional gamers and ultra-low latency streams to support both pre-game and in-play betting markets.

The launch was announced on Hard Rock Bet’s Facebook with the caption “Let’s Go,” following earlier expansions like Games powered by Past Motor Racing, which drew criticism over similarities to slot mechanics.

H2HGGL is already live with Bet365, FanDuel, and Rivalry across 12 states; the Hard Rock Bet eFootball rollout is currently exclusive.

eFootball will run 24/7 with two constant streams at launch and is projected to host up to 25,000 eFootball events annually, taking H2HGGL’s total to about 275,000 events.

This move builds on a prior SIS partnership that introduced Head-to-Head Global Gaming League contests to Hard Rock Bet, enabling betting on short-form head-to-head esports matches.

Neil Walsh, SVP-Sportsbook at Hard Rock Digital, says the expansion strengthens markets and esports with an always-on football experience.