Cebu Pacific is accelerating its enterprise AI strategy by expanding ChatGPT-enabled workflows and developing solutions with OpenAI APIs, while focusing on change management and agentic applications that integrate with enterprise data and systems to enhance both employee and customer experiences.

Post-implementation gains include substantial time savings across functions: legal contract reviews cut from 2.5 to 1.2 hours, project intake and triage from five days to one day with about 80% less manual review, and engineering reference searches shrinking from 10–15 minutes to under 10 seconds.

A large majority of users—86%—say AI supports more than a third of their daily work, signaling broad cross-departmental impact.

The initiative emphasizes transforming workflows with governance aligned to risk and building organizational ownership through cross-functional collaboration and hands-on co-creation.

The program leverages ChatGPT Enterprise and is backed by OpenAI technology through Thinking Machines Data Science, an official Advanced and Services Partner for OpenAI in the Asia Pacific region.

Looking ahead, Cebu Pacific’s AI roadmap targets broader adoption, API-enabled solutions, stronger change support, and deeper integration with enterprise data and systems.

Cebu Pacific partners with Thinking Machines Data Science and OpenAI to accelerate its enterprise AI strategy and scale AI responsibly across the business.

Executive statements frame AI as a practical means to simplify customer journeys, improve reliability, reduce operational friction, and turn experimentation into real, scalable workflows.