Google Cloud unveils Gemini Enterprise deployment for Samsung Electronics’ DX Division, marking the largest enterprise agentic AI rollout in South Korea and expanding the partnership to provide Gemini Enterprise to DX staff worldwide.

Samsung’s Device Experience (DX) Division will deploy Gemini Enterprise globally for its workforce, following OpenAI’s ChatGPT Enterprise rollout, signaling simultaneous use of Google and OpenAI platforms within Samsung’s work environment.

Ruth Sun of Google Cloud Korea positions Gemini Enterprise as the starting point for true enterprise AI, providing a secure foundation to accelerate globally tailored business innovation for Samsung.

In the next phase, Samsung will implement customized multi-step AI agents that autonomously manage complex enterprise workflows, with low-code/no-code options for employees to build agents for onboarding, training, regulatory checks, and compliance reviews.

Samsung will construct the data environment and operational framework to support agent creation and governance, enabling development teams to design, scale, and govern agents across AI models.

The collaboration aims for enterprise-wide AI democratization, allowing any Samsung employee to create and use AI agents within a dual-structure architecture tailored to business needs.

Phase one introduces Gemini Enterprise App as an interactive collaboration space to search and synthesize materials across internal systems in real time, serving as an integrated work interface rather than a standalone chatbot.

Industry observers view Samsung as a major reference customer, with future competition hinging on actual usage, productivity gains, and tangible results of AI agents rather than contract size.

Samsung seeks a scalable, secure, and diverse AI infrastructure within a large multinational, potentially shaping enterprise AI adoption trends.

Samsung’s multi-vendor approach—running both Google and OpenAI platforms in parallel—signals a strategy to diversify AI capabilities rather than rely on a single provider.

Security and data sovereignty are addressed by deploying Gemini Enterprise in a dedicated Google Cloud tenant for Samsung’s DX Division, isolating data and workflows and giving Samsung full control over access and automated processes.