AI live commerce can augment human hosts without displacement, creating an always-on, high-conversion skincare destination and providing a scalable blueprint for digital retail.

Bio-Essence partnered with AnyMind Group to implement an always-on AI-powered live commerce infrastructure aimed at overcoming limited hours and SKU constraints on Shopee Live.

The strategy centers on Conversational Discovery, with an AI avatar serving as a 24/7 skincare advisor to diagnose issues, explain ingredients, and suggest product pairings, enabling hybrid human-AI livestreams.

A high-frequency broadcasting schedule runs continuously, powered by an LLM with weekly backend optimization loops that learn from real customer queries to expand product knowledge.

By May 2026, the platform logged over 300 hours of continuous streaming, a 15x increase in broadcasting coverage, GMV per hour up 141% in May and 299% by June, and a shift toward deeper product exploration by the audience.

AI hosts handle off-peak, repetitive queries, freeing human hosts for creative direction, data analysis, and large-scale events while preserving real-time expert interactions for ready-to-purchase shoppers.