Adobe unveils a new agency and technology partnerships at Cannes Lions to develop and measure AI-powered customer experiences, introducing Adobe CX Enterprise and CX Enterprise Coworker for content supply chains, customer engagement, and brand visibility.

CX Enterprise Coworker is introduced as an AI teammate designed to scale customer engagement by replacing sequences of human-driven actions with agentic AI across enterprise workflows.

Adobe serves as Headline Partner of LIONS Creators at Cannes Lions, highlighting Creative Cloud and CX Enterprise capabilities during the festival.

Each completed task in the system builds knowledge, making future exceptions easier and campaigns faster to deploy.

Operational workflows are enabled by Coworker through Coworker Chat for insights, Coworker Campaigns for rapid live campaigns, and Coworker Projects to manage complex, cross-functional workflows with defined autonomy and approvals.

The architecture rests on a composable AI fabric that rebuilds systems into open, fine-grained capabilities; AI can discover, invoke, and orchestrate these capabilities across the stack.

Early deployments show impact: customers report up to 70% faster offer design and approvals, 60% fewer data onboarding delays, and campaigns launched 60% faster.

CX Enterprise Coworker’s six core capabilities include a business taxonomy with audience definitions and campaign logic, governance with data policies, long-term memory, agentic skills, an agentic workflow builder, and team collaboration across a shared workspace and compatibility with other AI systems.

A core shift in enterprise software is underway—from AI that advises to AI that acts, enabling real-time monitoring, decision-making, and automated execution across marketing and CX processes.

A Pro Research Report on InvestingPro notes Adobe’s near 52-week stock low despite solid fundamentals, including an 89.4% gross margin on $25.2 billion in revenue, suggesting possible undervaluation.

Operational focus areas include handling exceptions, maintaining always-on programs, and coordinating campaign launches with automated remediation, maintenance, and handoffs.

Omnicom outlines AI Agentic Operating Model architectures across sectors, while Accenture Song and Adobe co-develop a framework for delivering customer experiences using Adobe technology.