AI is transforming multiple functions in India’s new-age firms, from AI-driven customer support and logistics optimization to user growth strategies.

Listed Indian new-age companies such as Meesho, Eternal, Ixigo, Swiggy, Urban Company, Lenskart, and PhysicsWallah are deploying AI at scale and reporting measurable gains across conversions, support costs, logistics, and user growth.

AI adoption is presented as a material competitive differentiator for these firms, with tangible outcomes rather than theoretical promises.

Meesho leads the pack with AI-driven commerce, where more than three-quarters of orders come from AI-powered personalised feeds, underpinned by the PRISM recommendation engine that makes over 6 trillion inferences daily.

The firms have moved beyond experimentation to deliver concrete numbers: higher conversion rates, fewer support queries, streamlined logistics, and increased user engagement.

Overall, India’s leading consumer-tech and platform companies are integrating AI at scale to drive significant business metrics.