The company is developing detailed operational policies aligned with various job roles to ensure efficient use of external AI, aiming to accelerate decision-making, productivity, and insights across product planning, development, marketing, and multilingual overseas operations.

This AI integration is part of the AX vision led by Noh Taemun, treating AI as a process that reshapes thinking and work methods and weaving AI across devices and the service ecosystem in the DX division.

Samsung announced an ambitious plan to turn all domestic and international production plants into AI-Driven Factories by 2030, leveraging digital twins, AI for quality and logistics, and a staged rollout of humanoid robots to create a data-driven manufacturing environment.

A proof-of-concept study with 2,500 employees evaluated Google Gemini, OpenAI ChatGPT, and Anthropic Claude to assess usability and how well they fit operational needs.

Samsung Electronics will roll out external generative AI services to Device Experience division staff starting next month to bolster global competitiveness.

The initiatives include using AI for market and customer data analysis, enhanced marketing and communications, and multilingual support to back Samsung’s global operations.