Taboola unveils Realize+, the next phase of its performance marketing platform, and adds Claude Skills integration to give advertisers a conversational interface to Taboola from within Claude.

Realize+ combines a Decision Engine with a Budget Allocator that allocates spend in real time to top-performing campaigns and an Element Generator that automatically creates and optimizes ads and targeting.

Industry observers stressing Realize+’s real-time optimization, efficiency and scalability say it signals a shift toward AI-native, agentic systems in open web advertising.

As an agentic system, Realize+ continuously makes and executes campaign decisions to drive incremental conversions while reducing manual effort.

Internal estimates suggest about 80% of marketers would increase open web investment with automated AI-powered campaigns, and roughly 86% would allocate up to 25% of their performance budgets to the open web under those conditions.

Taboola envisions Realize+ providing a direct path to premium inventory, recreating garden-like performance autonomy on the open web and enabling real-time decisions across thousands of signals.

Realize+ spent months in beta, with a second beta in the current quarter to showcase improved models, with further development planned through 2026.

The Claude Skills integration targets campaign setup and optimization to reduce friction for agencies and advertisers adopting AI-native workflows, and represents the first of several planned Skill releases.