Taboola announces Realize+, the next phase of its performance marketing platform, positioning itself to lead open web AI-driven optimization by continually evolving with automation and seamless integration into agency and advertiser workflows.

Realize+ will integrate Claude Skills, enabling a conversational interface for campaign management—from setup to optimization—with broader features planned over the coming months.

The platform comprises two core components: a real-time Budget Allocator within a Decision Engine that reallocates spend to top-performing campaigns, and an Element Generator that automatically creates and updates ads and targeting.

Realize+ features a two-part architecture: Budget Allocator for instantaneous spend optimization and an Element Generator for continuous creative and targeting refinement without manual changes.

Beta testing has shown encouraging results, with a second beta phase planned for Q2 2026 to improve models and broaden the product roadmap through the rest of the year.

Industry voices emphasize Realize+’s real-time optimization and efficiency in scaling performance, highlighting its potential to surface growth opportunities through automated decision-making while preserving advertiser transparency and control.

Internal estimates suggest strong open web potential: about 80% of marketers would invest more in open web advertising if AI-powered automated campaigns prove effective, and roughly 86% would allocate up to 25% of their budgets to the open web under those capabilities.

Taboola envisions Realize+ as an easy plug-in for any agent, stack, or workflow, designed to suit agencies and advertisers of all sizes seeking greater automation with clear visibility into how outcomes are achieved.

Realize+ aims to provide a direct path to premium inventory, recreating garden‑like performance autonomy on the open web and enabling campaign decisions across thousands of real-time signals.

Realize+ operates as an agentic system that continuously makes and executes campaign decisions to drive incremental conversions while reducing manual effort.

The platform leverages Taboola’s first-party data, AI, and supply ecosystem to run campaigns across publishers, OEMs, and apps, expanding reach beyond closed platforms; Claude Skills are integrated to enable conversational management within Claude.