The initiative is focused on keeping hotel listings visible in AI-driven discovery and booking, ensuring travelers can find and compare live room rates through AI interfaces.

This visibility is powered by the Model Context Protocol, which standardizes data formats and language so AI systems can connect to business data and pull live hotel information.

SiteMinder has partnered with DirectBooker to feed live hotel rates directly into AI platforms like ChatGPT and Claude, allowing AI to access current pricing.

SiteMinder announced two expansions to keep its inventory of 53,000 hotels visible as AI-based booking grows in prominence.

The company is linking live hotel data to AI-powered trip planning and booking tools to compete with AI-driven search and discovery, including Google-like experiences.