Swoogo unveils a native Model Context Protocol (MCP) server, making it the first event management platform to connect live event data to AI tools.

Potential workflows include querying registrants and session capacity in natural language, building event sites through tools like Lovable, Replit, and Cursor with data flowing back to Swoogo, and analyzing cross-event performance by merging Swoogo data with sources such as Salesforce.

Setup is claimed to take about five minutes with no coding required, and the integration expands automatically as more AI tools adopt MCP.

Availability is immediate with full access through Summer 2026, and Swoogo will demonstrate MCP at Boldpush’s AI for Events Demo Day on April 30, 2026, with an on-demand webinar available.

Leadership emphasizes a platform-agnostic approach: MCP connects Swoogo data to customers’ existing AI tools, avoiding a closed AI system tied to a single platform.

The MCP server enables three main capabilities: conversational access to registrations and attendance data, AI-powered event builds from conversational prompts, and cross-event intelligence linking data across portfolios and external sources like CRMs.

Context: Swoogo is a B2B event management platform known for extensive integrations and a focus on open APIs and data control for event teams.

The MCP server is an open standard, allowing any MCP-supporting AI tool to securely access Swoogo data, designed to complement—not replace—existing customer tools.