KT’s AX exhibition space will weave technology and culture, showcasing attractions like Agent Fabric, Agent Builder, Agent AICC, and Vision Track integrated with Korean culture.

KT will recreate Gwanghwamun Square as part of its presence at MWC26 in Barcelona, spanning March 2 to March 5.

The K-Sports Zone will host KT Sports’ AI Stadium to ensure a safe, engaging viewing environment, plus an award event tied to successful soccer shooting toward the 2026 World Cup, with an AI Lee Kang-in experience delivering messages in seven languages.

KT Exhibition Hall at MWC26 Main Exhibition Hall 4 will feature a video tour of Korea’s innovation around Gwanghwamun, including the statue of King Sejong, KT’s Gwanghwamun Building West, and the Sejong Center for the Performing Arts.

An archive zone near Gwanghwamun will display the history of Korean telecommunications innovation and commemorate KT’s brand space Onmaru, with six theme zones such as a smart ordering and payment zone and a 6G-era network vision zone.

In the K-Square Zone, new features include Phishing Guard for voice phishing detection and Genie TV AI Agent with multimodal AI capabilities that integrate images, text, and audio on TV screens.

KT’s leadership statement emphasizes Korea’s convergence of AI technology and K-culture on the world stage, presenting KT’s future tech vision using predominantly Korean materials.

Overall, the exhibit aims to communicate KT’s vision of technology, culture, and Korea’s innovation leadership to international audiences at MWC26.

KT will host participatory K-culture programs, including the AR K-POP Dance Challenge with idol Cortis, the AI Hanbok Experience, and Everyone’s Canvas, which blends visitors with AI-generated K-culture images on a real-time screen.