Older consumers, specifically ages 55 to 64, are driving the fastest growth in mobile AI adoption, up about 151% year over year, signaling broader appeal among mainstream users.

Microsoft Copilot requires an average of 7.1 prompts per conversation to reach an answer, higher than ChatGPT’s 4.9 prompts, indicating different interaction patterns between platforms.

AI Overviews now appear at the top of roughly one-third of Google searches, with AI summaries increasingly appearing alongside paid results.

YouTube stands out as the most frequently cited source in AI responses across various sectors, while training data continue to rely heavily on Wikipedia and Reddit.

Anthropic’s Claude saw a dramatic surge, with conversations rising 1,858% over five months from 1.1 million to just over 22 million interactions.

Google’s Gemini expanded its market footprint, improving its prompt share from 6% to 23% and desktop traffic from 3 million to 17 million visits, aided by deeper integration with Android, Workspace, and search.

ChatGPT remains the dominant AI prompt provider with about 70% of the US market share, up 55% year over year but down from 86% a year ago.

Creativity-focused tools—encompassing image generation, audio editing, design, music composition, and transcription—are growing double-digits as users turn devices into portable creative studios.

AI assistants influenced nearly one-third of credit card applications in the 30 days before submission, rising to 34% for premium cards, with 18-24-year-olds more likely to apply via AI interfaces.